Dirt Rag is an adventure filled magazine that gives its reader a little taste of what a true rider’s experience is like when riding all over the world. The heart pumping stories give you the opportunity to feel as though you were too riding. Throughout the magazine there were numerous articles, stories, and advertisements that hit their target audience. Every page was filled with anything and everything that could make a rider’s experience that much better. The target audience is males that enjoy biking whether it is competitively or for adventure.
The magazine targets two different audiences, the young and the old male riders. The young demographic is reached with fun articles on dirt bikes and racing. The writers have a different approach showing the good, the bad and the ugly of a true BMX rider. Markets are signaling on almost every page of this magazine. Even the gear, bikes, and equipment seem more appealing to a younger crowd. When reaching the back and middle part of the magazine the stories start to get more mature and have a deeper description of the rider’s experience. Casual rides in the mountains of New Zealand and the jungles of Africa were some of the biggest and most interesting articles in Dirt Rags. Adult riders use it as a form of relaxation joining riding groups who converse while traveling to their destination. The ad’s that targeted the older demographic was gear that wasn’t as bright and parts that weren’t as flashy. The adult demographic was more focused on the quality and durability of an item rather than its physical appearance that usually attracts the younger riders.
According to dirtragmag.com/media kit an estimated 92% of their demographics are males and only 8% are females. About 38% of the readers fall in the age group of 36-45 and a close second with 36% of readers falling in the ages of 18-35. An interesting demographic is that about 63% of their readers have college degrees and 18% have a graduate or higher. Dirt Rag is a magazine that may go unnoticed to anyone who isn’t interested in cycling but giving it a chance to read the stories could change your mind. The writers in this magazine gives such detailed descriptions it almost feels like your there experiencing everything first hand and that is something that really stands out to readers everywhere.